Captivate with Youtube Live

This comprehensive course is designed for content creators who want to fully leverage YouTube’s built-in tools to maximize reach, viewer engagement, and long-term channel growth. Across 20 step-by-step lessons, you’ll learn how to transform your live streams and recorded videos into polished, discoverable, and high-converting content — without needing expensive third-party tools.

From setting up your channel for success to implementing post-production enhancements, this course covers the essential strategies and practical techniques that ensure your content stands out in YouTube’s competitive landscape.

What You’ll Learn

1. Channel Setup & Branding

   • Customize your channel layout, description, and contact information.

   • Add promotional links and clickable channel art overlays.

   • Create an engaging channel trailer to attract new subscribers.

2. Subscriber Growth Tactics

   • Generate a persistent subscription link to share anywhere.

   • Build and maintain playlists for better content discovery.

   • Collaborate with influential subscribers and creators.

3. Post-Production Enhancements

   • Blur faces and sensitive areas for privacy.

   • Add or replace audio with YouTube’s music library.

   • Design and upload custom thumbnails to boost click-through rates.

   • Add end screens and cards to promote other videos and playlists.

   • Include subtitles and closed captions for accessibility and SEO benefits.

4. Advanced Optimization

   • Use Advanced Settings to control embedding, comments, and visibility.

   • Understand how to make strategic decisions based on your goals and audience.

   • Secure a custom URL for branding once eligible.

5. Content Distribution Strategies

   • Download and repurpose videos for other platforms.

   • Place playlists on your homepage for maximum exposure.

   • Add music during strategic moments to improve viewer retention.

Who This Course Is For

• YouTube creators wanting to professionalize their channels.

• Businesses using YouTube for marketing and lead generation.

• Live streamers who want to extend the life and reach of their broadcasts.

Course Outcomes

By the end of this course, you will:

• Have a fully optimized YouTube channel designed to attract and retain viewers.

• Understand how to repurpose and promote videos across multiple channels.

• Know how to use every major YouTube feature to increase watch time, subscriber count, and audience engagement.