Engage More with Facebook Live

This comprehensive program takes you step-by-step through leveraging Facebook Live for maximum reach, engagement, and monetization—whether you’re broadcasting from your desktop, mobile device, page, group, or personal profile.

You’ll learn how to set up and run professional-quality live streams, optimize your broadcast settings, and use advanced features like scheduled events, screen sharing, and cross-posting. You’ll master the Facebook Creator Studio tools to manage, edit, and distribute your content, while also tracking performance through detailed insights and analytics.

The course also covers monetization strategies, including ad breaks, eligibility requirements, and Facebook’s Launchpad program for bonus payouts. You’ll discover how to protect your intellectual property using Facebook’s Rights Manager, and how to delegate roles in Creator Studio to effectively scale your team’s content management.

By the end of this course, you’ll have the skills to:

• Go live from any device or location on Facebook.

• Create and promote events tied to your live streams.

• Edit, schedule, and cross-post videos for maximum exposure.

• Track audience engagement and performance through Insights.

• Monetize your live streams using ad breaks and Launchpad.

• Protect your content with Rights Manager.

• Manage your team and assign roles for streamlined operations.

Whether you’re a business owner, content creator, or community leader, this course equips you to turn Facebook Live into a professional broadcasting, marketing, and revenue-generating tool.