Marketing Automation

1. Common Automation Workflows & Campaigns
Learn the essential automation workflows that drive sales, engagement, and customer retention. This module explores pre-built and customizable campaigns—from basic lead nurturing to advanced webinar follow-ups, trial onboarding, and cart abandonment recovery. You’ll discover how to leverage triggers, conditions, split testing, and multi-channel tactics (email, SMS, Facebook retargeting) to create responsive, behavior-driven marketing journeys that adapt dynamically to user actions.

2. Building Your First Workflow from Scratch
In this hands-on module, you’ll design and launch a complete marketing automation workflow from the ground up. Starting with a simple lead magnet opt-in, you’ll layer in multi-channel actions, segment contacts based on behavior, and create upsell opportunities. You’ll learn how to use drag-and-drop tools to map out triggers, actions, and conditions, ensuring your automation nurtures leads effectively and stops selling once a purchase is made. By the end, you’ll have a fully functional, conversion-focused sequence you can replicate for future campaigns.

3. Practical Marketing Automation Mastery (Combined Overview)
Master the art of automation with a practical, results-driven approach. Across these modules, you’ll gain the skills to build intelligent, responsive workflows that integrate email, SMS, social media retargeting, and more. From using proven campaign templates to crafting custom sequences, you’ll learn to guide prospects through the buyer’s journey, re-engage lost leads, and maximize every marketing opportunity—without overwhelming your audience.