Sell Your Creations with Etsy

Course Description:

This comprehensive step-by-step course takes you from opening your Etsy account to mastering every tool the platform offers for selling digital and physical products—whether online, internationally, or in-person. Designed for beginners and growing sellers alike, it walks you through every essential feature inside Etsy’s Seller Dashboard so you can launch a professional, optimized shop and start attracting buyers with confidence.

You’ll learn how to:

• Create and verify your Etsy seller account.

• Customize your public profile, shop branding, and appearance for maximum impact.

• Understand Etsy’s fees and pricing structure to protect your profit margins.

• Set up your shop preferences, choose a name, and create high-quality listings with optimized photos, titles, descriptions, and tags for better search visibility.

• Manage variations, personalization options, and digital product delivery.

• Work with production partners ethically and transparently.

• Organize your store with sections, materials, and custom categories.

• Configure secure payment methods and billing.

• Establish clear shop policies, FAQs, and legal compliance for international sales.

• Enhance your shop with banners, logos, videos, and high-impact imagery.

• Use Etsy’s Info & Appearance settings to add buyer messages, announcements, and social media links.

• Tell your story in the “About Your Shop” section to build trust and connection with customers.

• Manage vacation mode, custom order requests, gift options, and analytics tracking with Google Analytics integration.

• Set up detailed shipping profiles, package preferences, handling fees, and expedited shipping options.

• Integrate Square to sell in person at markets, fairs, and pop-up events while syncing inventory.

• Use Etsy’s marketing tools—ads, sales, coupons, SEO enhancements, and social integrations—to increase traffic and conversions.

By the end of this course, you’ll have a fully operational Etsy shop, a clear understanding of the platform’s policies and tools, and a marketing plan to grow your visibility and sales. Whether you’re selling handcrafted goods, vintage finds, print-on-demand products, or digital downloads, you’ll be equipped to confidently manage and scale your Etsy business.